Curriculum Vitae: David James Hulley

825 Sawmill Road
Fenwick, Ontario, L0S 1C0
(905) 562-6883 office
(905) 562-6930 fax
(905) 327-4640 cell
david@davidhulley.com

Current Business Activities

  • Consulting Director of Customer Experience Vineland Estates Winery
  • Author/Designer:
    2009 (June) Release: Cookbook, Italian Sensibility Cookbook, It’s Just a Matter of Wine (2nd printing)
  • Professional Speaker:
    Private Education: Corporate/Executive training in wine, food and etiquette
    Keynote Speaking: Subjects: Wine, Spirits & Food (National & International)
    Incl: BC, Alberta, Quebec, London England, Chicago, Monte Carlo
    Brock University – Instructor Degree Wine Program
    Instructor for Introduction to Wine 1P20
    Former Industry Liaison and Communications for CCOVI
    Former Instructor for Excellence in Wine Sales and Service
    Former Instructor for Wine Cellar Operations 3P21
    Niagara College – Instructor Diploma Wine Program
    Curriculum authoring including on-line adaptations
    Classroom instruction for both daytime and continuing education
  • Consulting Executive Sommelier:
    Fairmont Royal York, Toronto
    Fairmont Le Chateau Frontenac, Quebec City
  • Television: Global Television Network: CEO TV, wine etiquette segment expert
  • Radio Personality and Creator: “Wine and Food with David Hulley” (nationally syndicated on “Weekends” show in 11 markets) – currently on hiatus
  • Consultant: Spiegelau Crystal Germany (Avendra Hospitality Sector)
  • Associate Director: The Wine Tasting Challenge - $100,000 wine tasting competition
  • Founder and Director of Curriculum Design for Hospitality University – web based

Education


B.Sc. University of California, Davis 1988, Fermentation Science, Knowels A. Ryerson Award for top foreign agricultural student in California system, departmental citation, phi kappa phi

B.A. McMaster University1986, Political Science with a minor in Chemical Engineering, Leslie A. Prince Merit Award

 

Research/Awards/Grants/Writing/Publishing


2009  Teaching Excellence Award, Niagara College Canada   
2009  SSHRC Standard Research Grant (major) for “Creating symbolic value in commercial cultural production: The Ontario wine industry”.  PI Dr. Maxim Voronov, Brock University David J. Hulley, Collaborator
2007  “Sensory Evaluation of Tetra Pak Wine (shelf-life 18 month time study) as Opposed to Identical Bottled and Corked Wine.” Niagara College, PI David J. Hulley


Career Highlights


2001- enosgroup, Professional Speaker, Consultant/Educator/Writer: current clients include: Tourism Toronto, Congress Canada, The Wine Establishment, Spiegelau Crystal, UBS Swiss Bank, Royal Doulton, Cornucopia Whistler, Governor General's Horse Guards, Royal Ontario Museum, Sumac Ridge Winery, Angel's Gate Winery, Mission Hill Winery and the Marc Anthony Group, Edgemont Wines, Fairmont Hotels, Vintner's Enterprise, International Image Consultants Association, Conference Direct, Royal Selangor Inc., Senovis Surgical, Five Continents Group, Concepts Worldwide, Scotiabank, Club Managers Association

1998 - 2001 Vineland Estates Winery, Director of Sales - Corporate Speaking

Mandate: "strategically build and direct a retail/wholesale system that delivers balanced sales to profitably delete inventories with the proper focus on the most profitable streams, and control costs". In addition, hosting numerous winemakers' style dinners and public speaking as an ambassador for the company was a requirement of the position.

1993 - 1998 Northern Lights Distributing, VP Sales and Finance - partner
1990 - 1993 Stonechurch Vineyards, Winemaker and General Manager (start-up)
1989 - 1990 Henry of Pelham Winery, Winemaker and General Manager (start-up)
1988 - 1989 Hillebrand Estates Winery, Associate Winemaker

 

Specializing in all forms of Communication

  • Radio Personality - 900 CHML Hamilton – 12 years of weekly guest spots – ended 2002
    “Food and Wine with David Hulley”, syndicated on 11 AM Radio stations nation wide every weekend – currently on hiatus
  • Author - Cookbook - "Italian Sensibility" 2009
  • Author - Cookbook - "It's Just a Matter of Wine" 1992
  • Author - feature articles for Home Digest (Wine and Food)
  • Author - Wine Program Development: Niagara College 2001: courses included Winery Retail, Wine Marketing, and Cellar Operations
  • Author – Continuing Education: Niagara College 2009: “Food and Wine Dynamics”
  • Author – Program Development: Niagara College: Sensory II, Old World Wines
  • Website Design and Operation – Fairmont Hotels and Gretzky Estates Winery program
    -    Cool Climate Oenology and Viticulture Institute
    -    First Click Resource Centre
  • Charity and Community Work
    Volunteer Sargent 78th Fraser Highlanders (historical regiment – charitable/ceremonial mandate)
    Honourary Member Governor General’s Horse Guards Mess
    “Children’s Charities”: (varied fund raising events, ‘winemaker’s dinners’ services)
    McMaster Medical Research Foundation Fund Raising Committee
    Founding member of “Cuvee” (Annual Ontario Wine Industry Awards Celebration)